{"id":2659,"date":"2023-02-28T08:21:24","date_gmt":"2023-02-28T13:21:24","guid":{"rendered":"https:\/\/anfitrionasyeventos.com\/?p=2659"},"modified":"2023-02-28T08:21:25","modified_gmt":"2023-02-28T13:21:25","slug":"merchandising-en-eventos","status":"publish","type":"post","link":"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/","title":{"rendered":"El uso de merchandising en eventos"},"content":{"rendered":"\n<p>Hoy vamos a hablar sobre el uso de merchandising en eventos y c\u00f3mo puede ser beneficioso para ti.<\/p>\n\n\n\n<p>Primero, \u00bfqu\u00e9 es el merchandising? El merchandising se refiere a la venta de productos promocionales, como polos, gorros, llaveros, tazas, entre otros, que llevan el logotipo o la marca de una empresa o evento. Estos productos no solo son una forma de promocionar una marca, sino que tambi\u00e9n pueden generar ingresos adicionales.<\/p>\n\n\n\n<p>Si est\u00e1s organizando un evento, el merchandising puede ser una excelente manera de aumentar la visibilidad de tu marca y generar ingresos. Aqu\u00ed te presentamos algunos consejos para utilizar merchandising de manera efectiva:<\/p>\n\n\n\n<ol>\n<li><strong>Ofrece productos de calidad<\/strong>: Aseg\u00farate de ofrecer productos de calidad que tus asistentes querr\u00e1n llevar consigo despu\u00e9s del evento. La calidad del producto afectar\u00e1 su durabilidad y, por lo tanto, la cantidad de veces que se utilice. Si los productos son de baja calidad, pueden ser percibidos como baratos y no generar\u00e1n un impacto positivo en tu marca.<\/li>\n\n\n\n<li><strong>Dise\u00f1o atractivo<\/strong>: Utiliza productos con un dise\u00f1o atractivo y que sea f\u00e1cil de leer o reconocer. Aseg\u00farate de que los colores y la fuente utilizados sean coherentes con la identidad visual de tu marca o evento. Es importante tener en cuenta que los dise\u00f1os sobrecargados o complicados pueden ser dif\u00edciles de leer y, por lo tanto, menos atractivos.<\/li>\n\n\n\n<li><strong>Precio razonable<\/strong>: Establece precios razonables para tus productos de merchandising. No querr\u00e1s que los precios sean tan altos que los asistentes no puedan permitirse comprarlos, pero tampoco tan bajos que no generen ingresos. Aseg\u00farate de que el precio sea justo en relaci\u00f3n a la calidad y el dise\u00f1o del producto.<\/li>\n\n\n\n<li><strong>Vende en l\u00ednea<\/strong>: No te limites a vender los productos de merchandising solo en el evento. Ofrece la opci\u00f3n de comprar en l\u00ednea para aquellos que no pudieron asistir o que deseen comprar m\u00e1s productos despu\u00e9s del evento. Esto tambi\u00e9n puede ser beneficioso para quienes viven lejos y no pueden asistir al evento.<\/li>\n\n\n\n<li><strong>Promociona en redes sociales<\/strong>: Anuncia tu merchandising en las redes sociales antes, durante y despu\u00e9s del evento. Comparte fotos y videos de los productos en tus perfiles de redes sociales y anima a los asistentes a etiquetarte en sus publicaciones cuando usen tus productos. Esto no solo promover\u00e1 tu marca, sino que tambi\u00e9n aumentar\u00e1 la visibilidad de tus productos de merchandising.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"887\" height=\"591\" src=\"https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/IMG_1518-edited.jpg\" alt=\"\" class=\"wp-image-2661\" srcset=\"https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/IMG_1518-edited.jpg 887w, https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/IMG_1518-edited-300x200.jpg 300w, https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/IMG_1518-edited-768x512.jpg 768w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/><figcaption class=\"wp-element-caption\">Nuestras anfitrionas siempre con la mejor actitud<\/figcaption><\/figure>\n\n\n\n<p>El uso de <a href=\"https:\/\/anfitrionasyeventos.com\/anfitrionas-ferias\/\">anfitrionas<\/a> en tu evento que te ayuden a impulsar tu merchandising puede ser una muy buena idea para lograr los resultados que buscas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En breve<\/h2>\n\n\n\n<p>En resumen, el merchandising en <a href=\"https:\/\/peru.info\">eventos<\/a> puede ser una excelente forma de aumentar la visibilidad y generar ingresos. Al ofrecer productos de calidad, con dise\u00f1os atractivos y precios razonables, y al promocionarlos en l\u00ednea y en redes sociales, puedes maximizar su impacto y beneficios. Recuerda, \u00a1un buen producto de merchandising puede ser un recuerdo duradero para tus asistentes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy vamos a hablar sobre el uso de merchandising en eventos y c\u00f3mo puede ser beneficioso para ti. Primero, \u00bfqu\u00e9 es el merchandising? El merchandising se refiere a la venta de productos promocionales, como polos, gorros, llaveros, tazas, entre otros, que llevan el logotipo o la marca de una empresa o evento. Estos productos no&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_joinchat":[],"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merchandising en eventos - Anfitrionas &amp; Eventos<\/title>\n<meta name=\"description\" content=\"El merchandising en eventos puede ser una excelente manera de aumentar la visibilidad y generar ingresos. Aqu\u00ed c\u00f3mo usarlo de forma efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising en eventos - Anfitrionas &amp; Eventos\" \/>\n<meta property=\"og:description\" content=\"El merchandising en eventos puede ser una excelente manera de aumentar la visibilidad y generar ingresos. Aqu\u00ed c\u00f3mo usarlo de forma efectiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\" \/>\n<meta property=\"og:site_name\" content=\"Anfitrionas &amp; Eventos\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/anfitrionas.eventos\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T13:21:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T13:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/pexels-jess-bailey-designs-983826-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Director\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Director\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\"},\"author\":{\"name\":\"Director\",\"@id\":\"https:\/\/anfitrionasyeventos.com\/#\/schema\/person\/0413408fe886f67c1e31bfc985369170\"},\"headline\":\"El uso de merchandising en eventos\",\"datePublished\":\"2023-02-28T13:21:24+00:00\",\"dateModified\":\"2023-02-28T13:21:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/pexels-jess-bailey-designs-983826-scaled.jpg\",\"articleSection\":[\"Art\u00edculos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\",\"url\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/\",\"name\":\"Merchandising en eventos - Anfitrionas &amp; Eventos\",\"isPartOf\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/anfitrionasyeventos.com\/merchandising-en-eventos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/anfitrionasyeventos.com\/wp-content\/uploads\/2023\/02\/pexels-jess-bailey-designs-983826-scaled.jpg\",\"datePublished\":\"2023-02-28T13:21:24+00:00\",\"dateModified\":\"2023-02-28T13:21:25+00:00\",\"description\":\"El merchandising en eventos puede ser una excelente manera de aumentar la visibilidad y generar ingresos. 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